How ~ and why ~ a California couple amassed the largest tiki mug collection in the world!
Story by Aaron Goldfarb
Photos by Marcus Meisler
IF Wendy and Dan Cevola opened the windows in their Sacramento area home, jungle-like greenery accompanied by an otherworldly glow would immediately come into street view.
From the outside, it looked distinctly like a marijuana grow room. But the Cevolas weren’t growing weed. For the past two decades, the couple has been stocking their home with one of the world’s greatest tiki collections, illuminated by bespoke mood lighting.
“We had to warn the police,” recalls Wendy, noting that their “Jungle Room”—a Rainforest Café lookalike with tiki mugs scattered throughout—ran the risk of rousing suspicion. “We didn’t want them to kick down the door!”
The Cevolas began their tiki collection in 1997, eventually acquiring around 10,000 pieces—mugs, carvings, plates and artwork—worth nearly half a million dollars.
While Dan had long been a collector of vinyl records, he made the crossover after picking up a copy of Tiki News (Otto von Stroheim’s seminal tiki publication) on a whim at Tower Records. “[It] totally just clicked with him,” explains Wendy.
As is so often the first step with tiki collectors, the Cevolas began looking for mugs at garage sales. Their first score was a bucket mug from Stockton, California’s The Islander, a tiki hot spot in the 1960s and ’70s.
It didn’t take long after that first acquisition for tiki to take over their lives, despite the fact that neither of them particularly liked to drink, apart from a glass of Champagne here and there.
Nevertheless, the two would make a point to visit tiki bars on their travels, picking up souvenirs along the way.
“We thought of buying tiki mugs the way other people think of going to the movies,” explains Wendy. “You have your entertainment, and then it’s gone. But ours was there to entertain us for years to come.”
F thEY HAD BUILT THE BIGGEST TIKI MUG COLLECTION IN THE WORLD
Eventually, Wendy, a nuclear medicine technician by day, started designing her own mugs—a topless hulu girl in a coconut “hot tub” in particular has become a sought-after item amongst collectors. (“Men love that one because she’s bigger than a triple-D,” Wendy notes.)
As of two years ago, before they decided to downsize, the Cevolas had built the biggest tiki mug collection in the world.
Ceramic mugs and tiki paraphernalia packed their backyard, part of their garage, their dining room, their kitchen, and their family room, where totems surrounded the TV; they were in downstairs bedrooms, upstairs bedrooms, every hallway and, of course, Dan’s “man cave.”
A total of 27 7-foot-tall bookcases, spread throughout the house, were packed to the verge of overflow with tiki mugs, numbering in the thousands.
“We have no children and we started thinking, ‘What would it be like for our heirs to deal with this when we pass away?’” says Wendy, who is only 68.
[In 2018] they decided to downsize, inviting tiki mug collectors over for a series of eight garage sales where they sold around 8,000 items.
Use scroll bar found under this panoramic image (move left to right) to enjoy viewing just some of the tiki culture treasures in the collection of Wendy and Dan Cevola.
ABOUT: This article originally was published Oct. 19, 2019, by PUNCH, a James Beard Award-winning media brand dedicated to drinks and drinking culture. The goal of PUNCH is to capture the ethos that’s driving drinks forward: the connection of beverage to tradition and place, the passion to innovate and, yes, fun. PUNCH also believes that the wine, cocktail, beer and spirits worlds share more In common than they probably realize, and its articles, columns and recipes gathered from around the world reflect that belief.